Social media allows individuals to create and participate in online communities. These communities grant opportunities for individuals to share information, ideas, stories, and engaging content such as photos and videos.

As an institution, Augusta University understands that social media plays a large role in the lives of our students, alumni, faculty and staff. Our institutional values encourage members of the Augusta University family to interact with one another across platforms. Social media platforms are easy-access, low-cost, large-audience communication tools, that we as a university use to enrich our environment and further discovery.

Got a question for our social team? Feel free to contact us to learn more. 

Contact Us

Digital Resources

Social Media Resources

Our Voice

Fun, witty, youthful, enthusiastic, and authentic.

We are achievement-oriented but never boastful. We are friendly and open-minded. We are smart but not arrogant. We have a sense of humor and use it tactfully. We communicate our messages with a positive attitude. We are genuine, honest and transparent with the information we share. We love learning about our community, their opinions and experiences. We ask questions and aren't afraid of feedback. We are unique. We vary our voice and tone to each audience with our values in mind.

Communications and Marketing manages the primary brand accounts affiliated with the Augusta University enterprise. For a full list of primary and secondary Augusta University accounts, please view our social media directory.

View the Directory

External Resources


Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations.


Clips is a mobile video editing software application created by Apple Inc. Apple describes it as an app for "making and sharing fun videos with text, effects, graphics, and more."


Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. allows users to create social ready short clips from your long videos with AI.


CapCut is a mobile video editing application that offers a wide range of tools and features for users to edit and enhance their videos, including trimming, cutting, adding effects, text, music, and more.


Jagwire is your source for news and stories from Augusta University and AU Health. Daily updates highlight the many ways students, faculty, staff, researchers and clinicians "bring their A games" in classrooms and clinics on four campuses in Augusta and locations across the state of Georgia.

Royalty Free Music

Download royalty free stock music for YouTube and your multimedia projects.


Free Instagram Scheduler. Later is the simpler way to plan your visual content marketing!


Schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.


Supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.

Sprout Social

The platform gives you a single hub for social media publishing, analytics and engagement across all of your social profiles.


Social media dashboard application for management of Twitter accounts.

Privacy and Brand Guidelines

The Augusta University social media team in the Communications & Marketing reserves the right to monitor all content and remove file(s) that violate university policies and/or U.S. law. Augusta University social media channels or affiliate accounts cannot be used for political campaigning, personal private gain, or activities that violate U.S. law or university policies. In the process of normal day-to-day university activities, Augusta University collects large amounts of personal data on its students, faculty, and staff. Much of this data is not sensitive, and is in fact publicly available. However, some of it is sensitive, including personal, financial, and legal information. Sensitive data include information protected by state and federal law, as well as that protected by the university. If you have questions regarding social media and releasing sensitive information or data, visit our Data Collection page.

Protect the Augusta University Name and Logo

All Augusta University logos cannot be modified or used for personal endorsements, and the trademarked Augusta University name cannot be used to promote a product, business, cause, political party or candidate. Our Brand Guidelines and Brand Usage define the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.

Guidelines for Use Of Social Media

  • Remember that you are representing the university
  • Be thoughtful and discerning when engaging on social networking services
  • Staff your effort appropriately
  • Moderate comments judiciously
  • Avoid advertising on websites with inappropriate or offensive content
  • The guidelines for personal use of social media are not intended to and do not limit your right to engage in protected concerted activities related to terms and conditions of
  • Even when you are personally engaging on social media, an Augusta University affiliation on your profile has the ability to affect the university as a whole


If you identify your affiliation with Augusta University in your profile or comments, other users will naturally associate you with the university. You should always think before
you post, be civil to others and their opinions and not post personal information about others unless you have their permission. Your behavior should be consistent with the Information Security, Intellectual Property, and Privacy Policies of the university.


Social Media Useful Tools

Social Media Policy

Social Media Guidelines

Social Media Strategy Worksheet

Social Media Box Folder

Become a Brand Ambassador

Enhance the reputation and brand recognition of Augusta University. Join our monthly mailing list for exclusive opportunities including photo and video shoots, social media content and more!

Join mailing list