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Resources

Sasawan Heingraj

Assistant Professor

Sasawan Heingraj

Assistant Professor

Academic Appointment(s)

James M. Hull College of Business
Department of Hull College of Business

  • SHEINGRAJ@augusta.edu
  • AH 141

Education

  • Ph.D., Business Administration and Management University of Texas Rio Grande, 2022

  • MSBA, International Marketing Malardalens Hogskola, 2011

  • BBA, Accounting Khon Kaen University, 2007

Courses Taught Most Recent Academic Year

  • MKTG 6700

    Marketing Management

  • MKTG 3700

    Principles of Marketing

Teaching Interests

My teaching interests are principles of marketing, consumer behavior, international marketing, global marketing, brand strategy, and consumer neuroscience.

Scholarship

Selected Recent Publications

  • Consumer personas for CPAP purchasing in older adults with obstructive sleep apnea: a hospital database study, 2025
    Journal Article, Academic Journal
  • A Qualitative Study to Investigate the Preference of Older Individuals with Obstructive Sleep Apnea on a Continuous Positive Airway Pressure Machine in Thailand: An Outpatient Setting, 2025
    Journal Article, Academic Journal

Research Interests

My research interests lie within the consumer behavior umbrella, with a particular focus on sensory marketing, consumer psychology, consumer acculturation, consumer neuroscience, and international brand competition in the global marketplace.