Information for:

Resources

Manisha Mathur

Associate Professor

Manisha Mathur

Associate Professor

Academic Appointment(s)

James M. Hull College of Business
Department of Hull College of Business

James M. Hull College of Business

  • AH E142

Education

  • Ph.D., Business Administration and Management, General University of Mississippi, 2014

  • MBA, Business Administration and Management, General University of Mississippi, 2009

  • BS, Botany/Plant Biology University of Delhi, 1993

Certifications

  • Analytics 2021

  • Google Ads Search 2021

Awards & Honors

  • Nomination, Hull College of Business Research award Hull College of Business, 2023

  • Nomination, Louis K. Bell research award Augusta University, 2021

  • "Favorite Professor" Augusta University, 2019

Courses Taught Most Recent Academic Year

  • MKTG 3770

    Intro to Digital Mktg.

  • MKTG 6700

    Marketing Management

  • MKTG 4740

    Marketing Research

Scholarship

Selected Recent Publications

  • Digital Opportunity Assessment in International Markets, 2023
    Journal Article, Academic Journal
  • Differing Paths to Organizational Performance: Strategic Implications of Resource Transformation and Capability Reinforcement, 2023
    Journal Article, Academic Journal
  • Leveraging Consumer Personality and Social Media Marketing to Improve a Brand's Social Media Equity, 2022
    Journal Article, Academic Journal
  • Who Pulls the Strings: Firm Strategy or Firm Environment in Controlling Firm Risk?, 2021
    Journal Article, Academic Journal
  • Improving the Value of the Retailer Brand Through Social Media Equity, 2020
    Journal Article, Academic Journal

College Service

  • Executive Committee 2023 - Present

    Role: Committee Member

  • Program Coordinator for BBA with a Concentration in Digital Marketing 2022 - Present

    Role: Other

  • Promotion & Tenure Committee 2023 - 2024

    Role: Committee Member

  • Academic Affairs Committee (AAC) 2023 - 2024

    Role: Committee Chair

  • Hull College Business Retreat - 2024

    Role: Attendee, Meeting

University Service

  • AU Senate-Faculty Development Committee 2022 - Present

    Role: Committee Member

  • AU Senate-Louis K. Bell Research Award Committee 2023 - 2024

    Role: Committee Member

  • AU Senate-Faculty Governance and Communication Committee 2019 - 2022

    Role: Committee Member

  • University Senate Faculty Representative, Agency of Record 2020 - 2020

  • AU Senate-Faculty Rights & Responsibilities Committee 2018 - 2020

    Role: Committee Member

Professional Service

  • Journal of Applied Marketing Theory and Practice 2022 - Present

    Role: Editorial Review Board Member

  • Association of Marketing Theory & Practice - 2024

    Role: Session Chair

  • Association of Marketing Theory & Practice 2023 - 2024

    Role: Program Organizer

  • American Marketing Association Winter Academic Conference - 2024

    Role: Session Chair

  • Association of Marketing Theory and Practice 2023 - 2023

    Role: Reviewer, Conference Paper