Manisha Mathur

Associate Professor

Manisha Mathur

Associate Professor

Academic Appointment(s)

James M. Hull College of Business

  • AH E142

Education

  • Ph.D., Business Administration and Management, General University of Mississippi, 2014

  • MBA, Business Administration and Management, General University of Mississippi, 2009

  • BS, Botany/Plant Biology University of Delhi, 1993

Certifications

  • Analytics 2021

  • Google Ads Search 2021

Awards & Honors

  • Nomination, Louis K. Bell research award Augusta University, 2021

  • "Favorite Professor" Augusta University, 2019

Courses Taught Most Recent Academic Year

  • MKTG 3770

    Intro to Digital Mktg.
  • MKTG 6700

    Marketing Management
  • MKTG 4740

    Marketing Research

Scholarship

Selected Recent Publications

  • Who Pulls the Strings: Firm Strategy or Firm Environment in Controlling Firm Risk?, 2021
    Journal Article, Academic Journal
  • Improving the Value of the Retailer Brand Through Social Media Equity, 2020
    Journal Article, Academic Journal
  • Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk., 2019
    Journal Article, Academic Journal
  • Leveraging Social Media-Based Determinants to Build Customer-Based Brand Equity of a Retailer., 2018
    Journal Article, Academic Journal
  • Quantifying the Long-Term Effects of Social Media., 2018
    Journal Article, Academic Journal

College Service

  • Serve as a Program Coordinator for BBA with a Concentration in Digital Marketing 2022 - Present

    Role: Other
  • Academic Affairs Committee 2021 - Present

    Role: Committee Member
  • Hull College of Business Faculty Assembly, Secretary 2021 - 2022

  • Hull Declaration Day - 2022

    Role: Attendee, Meeting
  • Annual HCB Awards Selection Committee - 2022

    Role: Committee Member

University Service

  • AU Senate-Faculty Governance and Communication Committee 2019 - Present

    Role: Committee Member
  • University Senate Faculty Representative, Agency of Record 2020 - 2020

  • AU Senate-Faculty Rights & Responsibilities Committee 2018 - 2020

    Role: Committee Member
  • University Commencement 2019

    Role: Attendee, Graduation

Professional Service

  • Journal of Applied Marketing Theory and Practice 2022 - Present

    Role: Editorial Review Board Member
  • Society for Marketing Advances, Program Committee (Social Media and Marketing Technology) 2019 - Present

    Role: Committee Member
  • Society for Marketing Advances 2019 - Present

    Role: Reviewer, Conference Paper
  • Association of Marketing Theory & Practice - 2022

    Role: Session Chair
  • The International Review of Retail, Distribution and Consumer Research 2022 - 2022

    Role: Reviewer, Journal Article

Public Service

  • CSRA Regional Science and Engineering Fair, Judge 2022

    Role: Other