Manisha Mathur

College Service

• Program Coordinator for BBA with a Concentration in Digital Marketing 2022 - Present

  Role: Other

• Promotion & Tenure Committee 2024 - 2025

  Role: Committee Chair

• Academic Affairs Committee (AAC) 2024 - 2024

  Role: Committee Member

• Academic Affairs Committee (AAC) 2024 - 2024

  Role: Committee Chair

• Executive Committee 2023 - 2024

  Role: Committee Member

University Service

• AU Senate-AI Sub-Committee of the Faculty Development Committee 2024 - Present

  Role: Committee Member

• AU Senate-Faculty Development Committee 2022 - Present

  Role: Committee Member

• AU Senate-Louis K. Bell Research Award Committee 2024 - 2025

  Role: Committee Member

• AU Senate-Louis K. Bell Research Award Committee 2023 - 2024

  Role: Committee Member

• AU Senate-Faculty Governance and Communication Committee 2019 - 2022

  Role: Committee Member

Professional Service

• Journal of Applied Marketing Theory and Practice 2022 - Present

  Role: Editorial Review Board Member

• The Annual Americas Conference on Information Systems (AMCIS) 2024 - 2025

  Role: Track Organizer

• Association of Marketing Theory & Practice - 2025

  Role: Session Chair

• Association of Marketing Theory and Practice 2024 - 2025

  Role: Track Organizer

• Journal of Marketing Analytics 2024 - 2024

  Role: Reviewer, Journal Article