Gianluca Zanella

Scholarship

Selected Recent Publications

• Reading the Digital Pulse: Context-Aware AI for Sensing Engagement Drivers in Health Forums, 2025
  Conference Proceeding
• Sleepless Generation(s): How the Attention Economy Steals Our Sleep, 2025
  Conference Proceeding
• Reimagining the Sharing Economy through Blockchain: The Case of Helium's Decentralized Wireless Network, 2025
  Conference Proceeding
• The effect of institutional asymmetry on informal entrepreneurship, 2024
  Journal Article, Academic Journal
• The Role of Arts Incubators in Addressing Digital Divide Inequities, 2024
  Book, Chapter in Scholarly Book-New

Research Interests

My scholarship centers on advancing understanding of how individuals and organizations make decisions in technology-mediated environments, with a particular emphasis on cybersecurity, digital platforms, and data-driven decision support. Across my work, I integrate behavioral theories with computational methods to examine how people interpret risk, allocate attention, and adapt to evolving information environments. This agenda reflects a commitment to producing theoretically grounded and practically relevant insights that can inform both academic discourse and real-world technology design.
My research program is organized around three interconnected streams:
• Technology-enabled decision making: Investigating how cognitive, social, and contextual factors shape user behavior in digital systems, including cybersecurity compliance, risk perception, and trust formation.
• Human–AI interaction and decision support: Developing and evaluating models that leverage machine learning and natural language processing to support user judgment, reduce cognitive load, and improve decision quality.
• Digital platforms and socio-technical systems: Examining how platform design, information structures, and governance mechanisms influence participation, performance, and collective outcomes [6,19].